I. Editorial (Click here)
II.Contents (Click here)
1. Analyzing the Impact of Financial Advertisements on the Purchase of
Mutual Funds through the S-O-R Model: With Parallel Mediation and
Moderation Analysis
(Click here)
Pooja Singh
1 22
2. Evaluating the Financial Resilience of HDFC Bank via an Enhanced
CAMEL Analysis: A Scholarly Perspective
(Click here)
Shaily Jhawar, Jai Kishan Sahu
23 40
3. Decoding the Social Media Paradox: Unpacking the Intersection of Social
Media and Impulsive Buying Behavior among Consumers
(Click here)
Nidhi Rajak, Ashu Jain
41 66
4. An Overview of Systematic Literature Review on Personalized Marketing
and Artificial Intelligence
(Click here)
Prashant Brahmane, Satyakam Dube
67 83
5. Green Commerce: Pathways to Sustainable Business Practices
(Click here)
Rajeev Jain
84 103
6. The Role of AI in Monitoring and Enhancing Diversity, Equity, and
Inclusion (DEI) throughout the Employee Lifecycle
(Click here)
Debabrata Sahoo, Smaraki Pattanayak, Phalgu Niranjana
104 120
7. Bridging Gaps in Health Security: A Socio-Digital Analysis of Health
Insurance Adoption Trends in Tamil Nadu (20152024)
(Click here)
A.Sulthan Ammal, T. Uma Maheswari, M. Helen Mary Jacqueline
121 127
8. Domestic Violence among Ever Married Women related to Technological
Access and Asset Holding in India: An Econometric Analysis of State Level
Data
(Click here)
Sanjay Rode
128 151
9. The Change in the Paradigm of the Telecom Industry After the Entry of Jio:
An Empirical Study on the Indian Telecom Sector
(Click here)
Sudhanshu Sekhar Panigrahi
152 169
10. Operational Restructuring through Multi-Shift Employment: A Paradigm for
Reducing Educated Unemployment and Revitalizing India's Economic
Future
(Click here)
Jayanta Majumder, Parimal Sarkar
170 186
11. Sustainable Practices in Academia and Their Influence on Consumer
Behaviour: A Bibliometric Review
(Click here)
Aradhana Gupta, Ajai Prakash
187 208
12. Assessing Students Awareness on Sustainability Practices in NAAC
Accredited Higher Education Institutions
(Click here)
Ajai Prakash, Aradhana Gupta
209 228
13. Evaluating Public Relations Effectiveness in Tourism and Hospitality: A
Critical Study of Core Issues and Operational Challenges
(Click here)
Sahidur Alom
229 238
14. Exploring Consumer Awareness and Influential Marketing Factors Among
Young Girls: A Study on Consumer Knowledge and Behavioral Change
(Click here)
Vidisha Mishra, Rani Kumari, Ira Tripathi, Kusum Kumari, Shweta Priyadarshini
239 248
15. A Comprehensive Study of Data-Driven Approaches in Marketing and
Consumer Dynamics
(Click here)
Archana Dwivedi, Vaibhav Sharma
249 262
16. CSR and Women Empowerment Assessing the Impact of Corporate
Programs on Gender Equality in India
(Click here)
Pramod Yadav, Vinita Parashar
263 273
17. Key Performance Indicators of the Gig Economy in Quick Commerce Era
(Click here)
Deevya Agrawal, Yogesh Yadav
274 280
18. A Qualitative Comparative Analysis of Paid, Owned, and Earned Media:
Key Attributes Shaping Consumer Brand Attitude on Social Media
(Click here)
Priyanka Sharma, Amit Kumar
281 301
19. Predictors of Potential: A Systematic Review of the Antecedents Influencing
Psychological Capital in the Workplace
(Click here)
Manish Ramnani, Sangeeta Jain
302 319