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The mass communication or Media industry holds a prominent position in the society. The scope of
mass communication in India is vast. Media is a part and parcel of our daily life. It is one of the
booming sectors across the globe. Mass communication involves transmission of information to
large numbers of people through the use of mass media. The field is multi-disciplinary in nature,
incorporating elements of related fields such as strategic communication, health communication,
political communication, integrated marketing communications, journalism, and more.
The art of collection and dissemination of information which would interest the reader is called
Journalism. An individual in this field gathers, compiles information and notifies people about the
event. Modern journalism has many ramifications, like General news reporting, crime reporting,
sports, economics, business, politics, interviews, off beat sensational stories, column writing, book
reviews and the most prestigious and most hazardous Investigative reporting.
The fundamental objective of journalism and mass communication is to provide information to mass
people, create public opinion on any national or international issue; to bring a change in the beliefs,
opinions, attitudes, and thinking of masses; to announce and circulate government programs and
policies; to disseminate health and educational programs; to establish and maintain social contact
and linkage among various races, tribes, or communities. Mass communication also aims at creating
public awareness to face natural and men made disasters like floods, earthquakes, war, riots, etc.
with due courage and energy by circulating necessary instructions, strategies, & programs, so that
people can take proactive preparation.
The media industry provides immense scope and opportunities to youngsters. Mass Communication
is not limited to journalism alone. To a great extent mass media is a modern reality which covers all
aspects of human life. Moreover, a great change can be observed in the concept of people working
in mass media. Careers in Mass Communication are not only high paying but also bring in a great
deal of job satisfaction and expression of creativity. A degree in mass communication opens up
opportunities in Journalism, Public relations and Advertising, as a career. Mass communication
course encompasses various streams. A professional course in mass communication opens doors for
a career in films & TV, publishing, public relations, journalism, editing, direction, filmmaking,
scriptwriting, production, etc. In nutshell, Mass Communication widens up the horizon of career
options for a person. Depending upon personal interest and inclination a mass communication
professional can choose a job. Attractive and high paying jobs as journalist, actor, director, editor,
screenwriter, producer, VJ, RJ are available to the talented and trained individuals. To make a career
in journalism, you will be required to have a bachelor degree in journalism or communications.
Journalism jobs often represent individuals as columnist and reporters to which they end up having a
progression in reporting, editing, communication, photojournalism and feature writing. The first and
foremost reason you would want to be a graduate in mass communication is that there is plenty of
job opportunities, especially in the field of journalism and films. You would be able to influence
people in their everyday life. And if you love communicating then mass communications is your thing
as you would have to constantly communicate every day. If recognition and challenging

opportunities are what you crave for then you would get career opportunities apt for that with this
degree. The growth rate of your career is also bound to increase as you gain experience. And finally
with a mass communication degree you can join the workplace immediately after your studies and
be a world traveller.

Experts state that the Indian electronic media is going to witness an enviable growth in the coming
years, making it one of the best times to opt for a mass communication course in India. Certainly an
interesting field to pursue a career in, the field of mass communication is definitely one of the
leading industries in India which comes in with tremendous scope for mass communication students
in the country, out there. There are many careers that a person could pursue with a degree in mass
communications, such as a career in advertising, radio, television productions, journalism, or public
relations. It is a broad degree with few boundaries. A person interested in the advertising aspect
would involve researching sales ideas and developing advertising strategies, determining how
advertising campaigns are produced, and how marketing works with advertising. Careers in
advertising include positions such as an advertising or marketing specialist, copy writer, media
planner, media buyer, creative director, and media sales representative. Radio, television and
productions careers would include positions as a broadcasting station manager, director of
broadcasting, film editor, news director or writer, technical director, sales coordinator, media buyer,
actor, announcer, disc jockey, news anchor, public relations manager, comedy writer, casting
director, producer, talk show host, and many more. To be successful in this field, a person would
require strong interpersonal skills, and an ability to understand the technical aspects of television
and/or radio services. As a journalist with a degree in mass communication, a person would involve
themselves in the researching, collecting, writing, editing, and presenting of information and news,
and then communicating it to the public through newspapers, magazines, radio, television,
etc. Journalism offers career positions as reporters, editors, newscasters, authors, copywriters,
publishers, technical writers, media interviewers, talk show hosts, etc. To be successful as a
journalist, excellent English and creative writing skills would be mandatory. In addition to being an
applied field of study, media and mass communication is also a research area within academia.
Scholars in the field study and research subjects such as how media is used and its corresponding
effects; the processes behind media production; regulatory, ethical, and legal issues in mass
communication; mass media theory; and related cultural and gender issues.
In the next five years the Indian media Industry is projected to grow at a compound annual growth
of 13% which will increase the demand of media professionals up to one lakh every year in various
fields of Mass Communication. IPSA prepares students to work in twenty-first century media. The
Institute prepare its students recognize the role of media as an element of individual and global
cultures, with particular emphasis on respect for diversity related to race, gender, religion, ethnicity,
and other personal characteristics and orientations.
The world has witnessed a phenomenal and unprecedented explosion in communication technology
and media. All boundaries have been transcended, and the entire global community seems to have
been brought together into one unified whole. With an increase in the number of television sets,
news channels, radio stations, advertising, this field seems to be transcending into an unmatched
growth and opens up the door towards a dynamic career. And, it is here that mass-communication,
as a stream of study, and as a career, becomes so important and enviable.
In nutshell, Mass Communication widens up the horizon of career options for a person. Depending
upon personal interest and inclination a mass communication professional can choose a job.

Attractive and high paying jobs as journalist, actor, director, editor, screenwriter, RJ, producer, VJ
are available to the talented and trained individuals.

Tags: career, opportunity, jobs, mass communication, IPS Academy

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